Hiring a Chief Insights Officer, Chief Data Officer, or Data Management VP for short-term, long-term or discreet research assignments, is a strategic, and increasingly popular, pivot both mid-size and large companies and organizations, private equity groups, and government agencies are moving towards.

Hiring Kirsty Nunez as your consumer and business insights executive gives you the knowledge and professionalism that comes with more than 25 years of research experience. At the same time, you avoid prospective-employee recruiting costs, shorten delays, eliminate interviews/relocations, elude long-term commitments, and save overhead costs. The duration of engagement is up to you. Overall, it’s a high-value, lower-cost proposition. 

Kirsty combines stellar academic qualifications and years of experience managing and executing research. Her research expertise ranges from brand strategy and positioning studies to market size, market potential, and segmentation studies. She then renders those insights into actionable strategies for brand growth and profit.

Your outsource research solution.

The need for actionable research to make smart data-driven marketing and business decisions is rising. All while marketing budgets are flattening. If you’ve felt this pinch, you understand how much sense it makes to outsource to a consumer/B2B insights and data management executive like Kirsty Nunez.

Brand strategy to loyalty research.

From start to finish, Kirsty Nunez develops and implements research plans and projects that result in actionable insights for your brand. She applies her experience and skills across 10 major areas of research.

• Brand Strategy & Performance
• Market Analysis
• Communications & Advertising Research
• Employee Research
• Innovation & Product Development
• Restaurant Research
• Satisfaction & Loyalty Research
• Digital Research
• Segmentation
• Forecasting

Comfortable in many roles.

Kirsty is practiced at setting strategic direction and managing teams. She can step into many roles with confidence, experience, and a clear vision. Her diverse background and keen insights allows Kirsty to not only be flexible and nimble, but deliver real results.

• Consumer Insights Executive for short- or long-term assignments
• Interim Chief Information Officer/Chief Data Officer while a search is being conducted
• Research Expert to manage a large-scale project or other special assignment
• Chief Information Officer/Chief Data Officer for private equity firms as they reframe a newly acquired business or as they perform due diligence prior to acquisition
• Research Executive for advertising/marketing agencies seeking research in support of strategic and tactical planning for clients
• Consumer Insights Expert on discrete projects
• Board Member for organizations seeking strategic research and analytics expertise on their corporate executive board
• Presenter for companies seeking an outstanding speaker on research and/or data-driven decision making

Success every step of the way.

During every research project, Kirsty Nunez has the multifaceted skills needed to move brands forward. She is armed not only with two-plus decades of experience, but the leadership finesse that many research experts simply cannot claim.

Below are the highlights of Kirsty’s competencies:

• Determining research priorities, managing projects day-to-day, overseeing research teams and setting team direction
• Gaining a detailed understanding of the challenges and needs of research companies and specific business units/internal stakeholders
• Overseeing research budgets and ensuring that the funds are used wisely
• Identifying research methodologies and explaining the tradeoffs of one approach versus another, offering extensive experience with secondary, qualitative, ethnographic, and quantitative research
• Managing and executing end to end research projects that meet the goals of the internal stakeholders
• Identifying and synthesizing research into readily digestible reports and/or a searchable market and customer intelligence database
• Collaborating with internal clients and colleagues across functions and geographies, ensuring research results are successfully integrated into everyday business functions
• Incorporating, as appropriate, Design Thinking and Creative Problem-Solving workshops, along with Customer Journey development
• Integrating, interpreting and reporting research findings from a variety of sources including primary research, secondary research, off-the-shelf reports, and competitive research
• Developing content such as articles and blog posts based on research findings or research methodologies
• Working with a variety of survey and discussion platforms, as well as an array of packages for statistical analysis, including but not limited to SPSS
• Tying customer and market insights into strategic and tactical business recommendations
• Taking a stand and factually supporting unpopular findings
• Developing proposals, requests for proposal (RFPs), research objectives, discussion guides, questionnaires, topline and detailed reports, articles, blog posts and other written communications
• Presenting on a variety of research topics while actively engaging business audiences
• Assessment of a company's research needs via an audit

The Woman Behind the Insights and Data Management

Variety of industries.

From high tech to healthcare, education to utilities, restaurants to public health, Kirsty Nunez’s career spans a wide spectrum of industries. She has spent many years helping build world-class brands in corporate settings, academic environments and research consultancies. She has served in senior research positions at transnational oil giant Shell and at Kantar Millward Brown, a global research agency. In other words, there is nowhere Kirsty Nunez doesn’t feel at home.

Four key differentiators.

Four distinct qualities set Kirsty Nunez apart from other research and insights executives. Kirsty is: 

1.  AN AUTHORITY in the world of business and consumer insights, regularly presenting at marketing meetings, conferences and universities.
2.   AN EXPERT in multivariate statistical modeling and ethnographic research, as well as common qualitative and quantitative methodologies.
3.   A NAVIGATOR, easily communicating with hourly employees all the way through the C-Suite with authority and influence.
4.  A NATURAL LEADER, having served as President of AMA San Diego and in various VP positions on AMA boards in San Diego and New Orleans.

The learning never stops.

All this experience is bolstered by a Master of Science in Public Health (Applied Statistics) from Tulane University, a Master of Arts in Experimental/Research Psychology from San Diego State University, and a Bachelor of Arts with Honors in Psychology from the University of New South Wales in Sydney, Australia.

Kirsty never stops discovering. She's studied Strategic Marketing at the Wharton School, trained in Design Thinking, received national and international training in Creative Problem Solving (CPS), and diligently keeps up with all the latest research and insights methods and trends. In addition, Kirsty heads a Research and Insights Development Special Interest Group (SIG) in San Diego, which offers education on cutting-edge research approaches, methods and analysis.

Respondent groups galore.

Comfortable in any industry, Kirsty is proficient at collecting information from a diverse array of respondent groups. Highly specialized physicians. High-tech workers. C-Suite executives. Low-income individuals. She is no stranger to sensitive topics like AIDS, STDs and LGBTQ issues, which are always handled with care and discernment.

Best of both worlds.

Hiring Kirsty Nunez as your business and consumer insights executive gives you the knowledge and professionalism that comes with more than 25 years of research experience. At the same time, you avoid prospective-employee recruiting costs, shorten delays, eliminate interviews/relocations, elude long-term commitments and save overhead costs. The duration of engagement is up to you. Overall, it’s a high-value, lower-cost proposition.